They only buy the bottle on special Bling h20 essay example special dinners, weddings etc. For example, if the Bling H20 were available in Australia, the marketer would only select super-luxury consumers as target marketing.
When a product is consumed or purchased.
Although, different people do have their own desired taste for water and taste is a subjective matter which is hard to argue for and against a preferred taste. Consumers are also becoming more environmentally conscious with a preference for simple packaging.
Psychographic segmentation, buyers are divided nto different groups based on socioeconomic status, lifestyle, or personality characteristic. If Bling H20 were to donate a percentage of each bottle sold to a charity such as this it would control the concerns over the ethics of the company and leave the image issue with those who buy it.
Thirdly, bottled waters are convenient to carry hence making it suitable for travelling and leisure activities. They would be extremely embarrased holding one of those, like I am when I carry a plastic bag. A consumer can have the instant gratification of purchasing an expensive item that will help improve their social status.
Loyal consumers - those who buy one brand all or most of the time - are valuable customers. Bottled water industry in Australia An overview of bottled water industry was provided in Australian Beverage organisation show the bottled water market has continued its strong growth pattern - now in its sixth year.
The Bling H20 may focus on those have high socioeconomic status. For example, if the Bling H20 were available in Australia, the marketer would only select super-luxury consumers as target marketing.
Most of us have heard about Bling H2O water by now. So just like any other savvy business person, he decided to capitalize on his finding.
Those with disposable incomes are looking to increase their social status within the community. Aside from that, the competition is with other bottled drinks, especially carbonates.
Bottled water industry in Australia An overview of bottled water industry was provided in Australian Beverage organisation show the bottled water market has continued its strong growth pattern — Australians showing a marked bias for a natural great tasting product of consistent quality.
The Australian market is primarily a spring Bling h20 essay example market - Australians showing a marked bias for a natural great tasting product of consistent quality. In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation.
The interactive comments section of BoingBoing raised the issues of the importance of social status and that it is reaching ridiculous levels. Consumers are also becoming more environmentally conscious with a preference for simple packaging.
For example, Bling H2O may more focus on the income segmentation. For example, Bling H20 may more focus on the income segmentation.
When a product is consumed or purchased. Taking advantage of the fact that sex sells, Bling H20 have utilized this and consumers have deemed this technique to be sexist.
But that is the strategy which makes the product stands out. Right from the start, this product was made for people to bling. These regulations are set out in the Food Standards Code.
For example, selling Bling water in the upscale restaurants. The Bling H2O may focus on those have high socioeconomic status.
The main packaging for bottled water is plastic, making it a less than appealing product for the environment. Boyd, a Hollywood writer-producer. The company identifies different ways to segment the market and develops profiles of the resulting market segments.
Also in expensive restaurants and bars. Image proved to be the driving force behind the success of Bling H Fourthly, one of the main reason for people buying bottled waters is because of the taste, with the variation in tastes of the different local water supplies across the county, more people prefer the consistent refreshing taste of bottled water.
ABWI has developed a quality assurance program called the Model Code, which is a strict set of standards for the safe processing of bottled water about the Model Code.Essays & Papers Bling H2O Water Marketing Mix - Paper Example Bling H2O Water Marketing Mix In most conuntries,the bottled water is sold at a very low price; Bling H2O is the most expensive bottled water being sold in the world and is designed as a bottle of water for the rich - Bling H2O Water Marketing Mix introduction.
Today, I take the Bling H20 as example to apply those variables to help me to understand more deeply about the market segmentation. According to Kotler, Adam and Brown et al.
(, p) • Geographic segmentation calls for identifying and analyzing the different geographical units that make up a market – nations, regions, states.
For example, Bling H20 targets the super -luxury consumer arket then this product should match the location where the consumers who have the purchase power for this product. New South Wales like Mosman, Woollahra or Hunters Hill, Kuringai, North Sydney. Marketing Bling - Essay Example.
If Bling H20 were to donate a percentage of each bottle sold to a charity such as this it would control the concerns over the. What is the best bottled water? Bling H2O voted the best tasting bottled water in the world. Sip pure prestige in award winning glass designs. Targeted audience of Bling h2o if it were available in Australia would mainly be single Generation Y females who live in a an urban or suburban area and from higher priced region such as North Shore of Sydney, Southern regions of Melbourne due to the fact that people with residency in such suburbs have a soaring average income upwards of $90 .Download