Later, if my product hits to the breakeven point I will stay in the market. So I decided to give a name that will eventually become identified with the product category.
The size of my market is the whole North South University Campus. My goal is to provide fresh and handmade juice to everyone in the campus. I collect fruits directly from the farmers. In individual branding each brand has a separate name. Do you like juice? This is how I will create value to my customers.
I want to serve them. Types of segments used for market: I will emphasize on the students and faculty members. For my product I need to know the strategies and market sham of the Marketing of real juice competitors in the market like Pran, Mngolee, Shezan, Frutika etc.
I asked them to give us an honest review. Because of these problems communication system gets hampered a lot. I am going to use special king of seeds which has much more survival poor then others. Indented quality of the product: If I look at North South University cafeteria, I can see that all the counters am full of chemicals, Oil, and unhygienic stuffs.
Marketing Research and Analysis: At the very first stage I am targeting to cover all the people of NSU. I will make the juice in front of the consumers after their order.
Approaches to secondary data: Bank Interest Marketing of real juice — Bank will be the main financial supporter. My product quality is different from other branded juice.
I asked my target group following questions: With this quality it will be easy for us to capture the target market as I am providing more value than my competitors.
Technological environment — Though the technological environment is the most dramatic force now — a — days. Unfortunately political condition of my country is very unsuitable. For marketing my new product in the market I need to know some information.
My brand name is distinctive and extendable. Macro — Environment Political and legal environment- Political environment is very important is my work. I have a large promotional Plan also. But the real competitor is the branded beverages as they am already very famous. Again my packaging is much more standard then others.
I will have special hind of vehicles for fruits. I might ask them to give us a review on my Juice. But none of them uses any special booth for juice.
For collecting these information I conducted a survey, run an interview or go throw online questioner. To get right way to capture the target marketclearly defined objectives am very important.The Marketing strategy of Dabur discusses the companies BCG matrix, distribution strategy, competitive advantage and strong brand positioning.
Home» STRATEGIC MARKETING» Marketing strategy of Dabur – Dabur marketing strategy. Marketing strategy of Dabur – Dabur marketing strategy. February 13, Real fruit juice. Dabur Real Juice is easily available in every online shopping portal.
Price in the Marketing mix of Dabur Real Juice. Dabur Real Juice has targeted all-age groups from kids, youngsters, adults and oldies, and every income group from lower, middle and upper class as its target customer.
Browse marketing analysis of more brands and companies similar to Dabur Real Juice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than brands from over 20 categories. Amit Burman, Chief Executive Officer, Dabur Foods, told Food & Beverage News in an interview that the market share of Dabur's Real Fruit juice is now 60 per cent.
No doubt Dabur's Real Fruit juice is the market leader followed by Pepsi's Tropicana. MARKETING MIX 6.
PRODUCT • Fruit Punch is a percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. 7. Why this product I. India currently produces about 50 million tonnes of fruits, which is about 9% of the world’s production of fruits.
II. India has a strong raw material base. III. Amit Burman, Chief Executive Officer, Dabur Foods, told Food & Beverage News in an interview that the market share of Dabur's Real Fruit juice is now 60 per cent.
No doubt Dabur's Real Fruit juice is the market leader followed by Pepsi's Tropicana.5/5(2).Download