Prepare profile of the potential buyer of lexus

The reason for its relative success is it offers substantial EPA-rated mileage improvement over the otherwise nearly identical six-cylinder ES with not penalizing drivers overly much with lagging performance from the otherwise nearly identical car.

Trunk space for the hybrid is The beltless design helps improve fuel economy and overall reliability. Operation of the hybrid system toggling itself between gas and electric is seamless and Lexus has refined the car to a high level.

Also available is a Pre-Collision System PCS that uses sub-millimeter wave radar to detect obstructions traveling ahead and to prepare the vehicle for a potential collision. The horsepower engine utilizes a high Design Elements In updating the ES and ES h, Lexus attempted to sculpt sporty design language with a lower profile and clean styling.

So far, the ES h has been on track toward this estimated 15, or more sales per year. If you want a sports-oriented sedan, the regular gas car will provide more, but many drivers wanting an effective intermediate-level luxury sedan with respectable performance and much-improved fuel mileage will be fine with the hybrid.

The wheelbase was lengthened to increase already decent interior passenger space, and otherwise, inside the car is designed with a form-follows-function mantra. The horsepower six-cylinder does out-gun the horsepower hybrid and uses a more driver-controllable manumatic transmission — specifically, a six-speed sequential-shift automatic Electronically Controlled Transmission with intelligence ECT-i — whereas the hybrid uses a more fuel-saving continuously variable transmission CVT.

On the Road Grasping the sustainable bamboo steering wheel, the car offers quicker steering over predecessors as the steering ratio was reduced from The CVT transmission can be switched from normal, eco, and sport modes.

City mileage is nearly double at 40 vs. Powertrain, restraint system, and corrosion perforation protection coverage are provided for 72 months.

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Ten airbags are standard, including driver and front passenger knee, front and seat-mounted air bags, as well as rear seat-mounted side airbags and front and rear side curtain airbags.

Because the gas and electric motors hit their peaks at different points, the system power is rated at a flatand no peak gas-electric torque figure is specified.Specifically, for around $2, more, a Lexus buyer can get a sizable combined EPA mpg estimate of 40 mpg for the hybrid, versus 24 mpg for the regular gas version.

Answer Questions: 1) Prepare a profile of the potential buyer of the Lexus.

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Target Customer Description The target customer with Lexus ʼ flagship hybrid design is seeking to present a bold image to others. Dec 27,  · Questions: 1) Prepare a profile of the potential buyer of the Lexus.

2) What should Mercedes and BMW do to counteract the Japanese threat in the United States and Europe? 3) Why has the Lexus model been very successful in the U.S.

but has not been marketed in Japan?

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Include a personal message 1, characters. Information collected on this page will only be used to send an email on your behalf and will not be used for any marketing purposes. 1) Prepare a profile of the potential buyer of the Lexus. 2) What should Mercedes and BMW do to counteract the Japanese threat in the United States and Europe?

3) Why has the Lexus model been very successful in the U.S. but has not been marketed in Japan? 1) Prepare a profile of the potential buyer of the Lexus.

Ans: In ’s Toyota shifted their attention to luxury automobiles which competed directly against established American and German luxury cars. Toyota started to project the car in early 80’s, conducting market research on both consumer and dealer side in which resulted in the first Lexus .

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Prepare profile of the potential buyer of lexus
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