Writing a website creative brief

If there are print files, what sizes and formats are needed. And so, the challenge is on. It also helps you understand the situation better and allows you to look at things from the point of view of the client.

How do you know what you want when you have never been in this position before? Why is the project being done? Web projects in particular have peculiarities all of their own, and in my experience this is for two reasons. What tone or image do they need to portray? Is a photographer taking photos?

How old is this current design? You should also plan on keeping the design brief within view as you create concepts.

Writing an effective design brief: Awesome examples and a free template to get you started

You usually grab a pen and pad and scribble notes while talking with them. It makes the creative process faster, because it clears up any misunderstanding even before the project begins.

What is this project about? What do your staff want? Again, this is a simple wrong that you can right just by knowing your business. Start perfecting the process of making creative briefs for every project you work on and make your work faster, better, and a lot more effective. Are there other people responsible for other pieces of this project?

Possibly the greatest cause of delays in web projects come from an under-appreciation of just how much time it takes to source images, text and quotes for the site.

Explain what sets you apart from your competitors, and what is special about your approach to your work.

How to Write The Perfect Creative Brief

The team knows what the overall project is, who the audience is and what their strengths are. Do they want to increase their sales by 10 percent?

Agencies can anticipate work better, and therefore allocate the best resource to the project. When designing the marketing campaign for songwriter Sara Lyn Baril, the call to action IS the campaign—and so easily measurable.

Before we move on, stop, go and put the kettle on, and come back in 2 minutes for a quick read. Find out what formats are needed for all of the deliverables. The Future How do you see the site progressing in the years to come?

What makes them unique? You quickly research their company, their branding and their social media outlets. Pinterest makes it super-easy but you can also create them on a bulletin or cork board.

This will ensure that they have no complaints in the end because you have proof that this is what they signed up for. Do they have existing brand guidelines? As soon as the initial call is done: Do you need to add files for download, create links, create pages, restructure pages, display news or content from third party sites or provide a facility for customers to comment or get in touch?

We want to know its history, its present positioning, and where you want it to go.Download three free creative brief templates in Word, Excel and Powerpoint formats (and learn how to use 'em).

Do it right the first time, every time! How to Write a Creative Brief: Three Templates + Tons of Examples. Creative brief - Wikipedia. How to Write The Perfect Creative Brief By Igor Ovsyannykov on May 2, in How To Tweet This Share This.

A creative brief is the most important part of any creative project. It serves as the outline of all the work that is to be done. It is a summary of every single aspect involved in the project, making it easier for both client and.

1) The Website Creative Brief If you are ringing around, any good web design company will ask you a seemingly endless amount of questions. We do this to get to know you, your company, and what your aims and goals are. How to Write a Web Site Creative Brief.

February 26, August 26, Christian Watson Web Design. Writing a Creative Brief (Elise Bauer) Creative Brief Worksheet (RTF View as HTML) (gotomedia).

Brief writing really is a tricky skill to master. Some agencies like to receive a brief that gives a steer as to the feeling, tone and style of a creative project. Others are far more concerned with the minutiae. And some prefer to write their own briefs based on a consultation with the client.

Writing a website creative brief
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